Q: Who can you trust - and who will trust you - when there are six billion people on the planet?
A: Those with whom you have established a relationship.
In 2010, building relationships happens more and more online. Small businesses that establish their authenticity, transparency, openness - free of traditional "marketing ploys" - will be seen as trustworthy providers.
1. In establishing online relationships, nothing beats building a list of blog or Web site subscribers who have given implicit permission for you to regularly contact them.
2. Build an e-mail list by offering your fans a chance to sign up after making a purchase, in online sidebars and footers, and after downloading content from your page.
3. Once you start a list, grow it organically by offering ideas, insider tips, or subscriber specials.
4. Online networking groups also help you reach out to fans easily. Simple-to-use, free platforms such as Facebook and Twitter allow you to build a business page, create conversations, share ideas, and put a human face on your business.
5. By giving your fans a place to gather online, you'll make it easy to quickly contact them with helpful news and updates.
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