Is your Web site content working for you? The realization that you may need something better or less static is the first step in optimizing your site...but what's next?
Ask yourself:
1. What content could boost the number of visitors who schedule an appointment, listen to a demo then make a purchase, or contact you about a gig?
2. What can you offer that no one else can? What's unique about you?
Continue to brainstorm:
3. What would visitors like to do on your site?
4. What do they need to know? What are they looking for?
- Answers to health questions?
- A quiz or contest offering a prize (CD) or a discount (on serial sessions)?
- A free demo recording?
- Fun facts about Chinese medicine and astrology?
- Referrals, advice?
Now go back over your list:
5. Why is each topic necessary -- not for you, but for your visitors? (If it doesn't have a purpose, take it off your list.)
6. What will you need? For example:
- Text
- Pictures and profiles
- Credentials, awards, testimonials
- Completed projects, PDFs, links
- Audio
- Video
- A way to collect e-mail addresses.
7. How can you project a friendly, talented and professional persona so that visitors see you're qualified to offer what you offer?
Updating the text on your site may not be enough:
Consider completely rethinking your approach from the point of view of people interested enough in your topic to visit your Web page. Try to get inside the heads of the people who need you!
Posts
