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Six Success Tips--Appealing to Your Website Visitors:
Option One: Write the article or blog yourself, keep it short, have a partner proofread it for you.
Option Two: If the idea of writing a blog every couple of days horrifies you, hire a good copywriter. (Blogs come fairly inexpensively.) For success at Option One, heed these six very good rules:
1. Strong beginning.
Begin with a startling observation, a rant, a warning -- a gripping idea that will make your visitor want to see what you will say next. Youcan even create this beginning after you've written the rest, but don't publish your post until you've nailed your strong start.
2. No-cliche copy.
That means what you post is original to you, written in your own "voice," and is never cut and pasted from "somewhere else." It also means that you do not rely on overused, virtually meaningless cliches and generalities. Keep it real.
3. Don't expect "readers."
Your visitors will be "scanners." They will read, on average, about 20% of your perfect and pristine text. So keep your paragraphs short, use subheadings and bullet points to organize your message for a scanner.
4. Single space and white space.
Single space your text, but leave loads of white space on either side of your short paragraphs that are comprised of short sentences. Why short sentences? Because that way you won't be tempted to cram in more than one idea!
5. Don't go for "impressive."
Your visitors will be "scanners." They will read, on average, about 20% of your perfect and pristine text. So keep your paragraphs short, use subheadings and bullet points to organize your message for a scanner.
4. Single space and white space.
Single space your text, but leave loads of white space on either side of your short paragraphs that are comprised of short sentences. Why short sentences? Because that way you won't be tempted to cram in more than one idea!
5. Don't go for "impressive."
The whole blog will be very short. Your sentences will be short, and your words will be simple and short. Do express an idea that shows that you're an authority on whatever you're selling. Don't try to impress with big, bogus words. Be very, very specific. Give examples.
6. Bring on the benefits.
6. Bring on the benefits.
Remember that you are writing this for your visitors and customers, not yourself. What kinds of ideas are you going to feature? Put yourself in the shoes of your prospective customer. Answer his or her unspoken question, What's in it for me?
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