Boomers in business: Listen up.If you put up a gorgeous Web site and then ignore it because it's "done," your pretty pages will sit there: static, untouched and unvisited. If someone visits once, why would they ever visit again? Because the same old page is just sitting there.
A dynamic Web site: In contrast, dynamic pages have elements that change. You might run a survey of your visitors and then announce the results next week. You might run a contest and offer a prize, or create free downloads of How-To Lists and reports that can educate your visitors -- with no sales pressure. Your site will become dynamic if you constantly add to, change and improve it.
Benefits of dynamic content: When your site is dynamic, it draws the attention of the big search engines. The more attention your Web site has from search engines, the more likely it is that a consumer searching for a product or service like yours will find your site rather than any of thousands of others that compete with you.
It's not rocket science: It is a fact that nearly 75% of Web sites don't express the benefits of their product. How could that be? I think it's because nearly everyone gets super-involved with their own business and forgets that the best way to market yourself is to put yourself in your customer's shoes.
What does your customer want? What does she want to know? What will your product do for him? What will make her trust your site and your service? If you don't answer these questions on your first page, there's very little incentive for a visitor or page viewer to become your loyal customer.
Express your benefits honestly: So, think about the ways your business benefits your target market, and then express them briefly, directly, clearly -- but especially honestly -- on each page of your site. Put some thought into how your site visitor's experience can be made simple and easy. And find ways to be helpful, generous and authentic as you interact with your visitors.
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