Current Status: After a relaxing 3-day weekend with decent weather, I'm feeling eager to delve into some projects. The holistic healing book is under way, with another interview scheduled for this afternoon.
How is the great recession affecting us? I just read a Ted Rubin Twitter pointing out that the great recession has put the consumer back in control. Entrepreneurs not only must have excellent products and services, but also must really pay more attention to their customers' needs, develop relationships and demonstrate their expertise.
How can I develop customer relationships and demonstrate my expertise?
7 Ideas:
How do I accomplish all this? Do you need to hire a company to keep your site ranked high by the search engines? Can you purchase search-engine-optimized (SEO) content? Do you need a blog but don't have time to set one up and maintain it? Do you need to hire someone to copy edit your site/blog to clean up typos and grammatical mistakes? A few hours with an Internet marketing coach may be of tremendous value in finding the help you need and setting your business apart from your many competitors.
The Soap Box: It's a big job to wear all the hats in a small enterprise -- bigger than most of us -- so realize that high-quality marketing and presentation, no matter who provides it, can take you a long way toward bringing in the customers you want.
- By updating your key words, refreshing your content, making sure your content is optimized for search engines.
- By blogging -- to provide both dynamic content and establish a more personal relationship with clients/customers.
- And by making sure your Web site and blog present the most professional and inviting look and feel.
- Your Web pages must not only be easy to navigate, but also absolutely error free to reflect the highest quality of product or service.
- Content must be organized both to draw eyeballs and pre-screen visitors. Once prospects reach your core presentation and call to action, they should be ready to make the conversion to customers.
- And, as you continue to provide knowledge and service through your blog and Web site, each customer will be encouraged to become a loyal, return patron.
- Give your visitors something for free, such as information or advice in the form of a white paper, 10 Tips, or a How-To. These "knowledge gifts" -- written by a professional to be useful, to educate consumers and to intrigue prospects with your expertise -- can be valuable yet affordable marketing tools for your business.
How do I accomplish all this? Do you need to hire a company to keep your site ranked high by the search engines? Can you purchase search-engine-optimized (SEO) content? Do you need a blog but don't have time to set one up and maintain it? Do you need to hire someone to copy edit your site/blog to clean up typos and grammatical mistakes? A few hours with an Internet marketing coach may be of tremendous value in finding the help you need and setting your business apart from your many competitors.
The Soap Box: It's a big job to wear all the hats in a small enterprise -- bigger than most of us -- so realize that high-quality marketing and presentation, no matter who provides it, can take you a long way toward bringing in the customers you want.
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