3 Easy Steps to Product or Service Reviews

Boomers in Business:

November 3rd's blog, 7 Savvy Marketing Tips for This Holiday Season, introduced the idea of obtaining product/service (P/S) reviews to jump-start your seasonal marketing efforts.

P/S reviews provide a terrific way for you to:

• Get honest feedback about your P/S.
• Generate buzz about your P/S.
• Drive traffic to your Web site.

Here are three steps to getting those vital reviews.

1. Create an announcement:
Your Web site is offering a specific number of free Ps/Ss -- in exchange for a review and a link back to your Web site.

2. Define the terms:
In order to qualify for the free gift, the client or customer must have a blog or a major social network of followers.

3. Send the offering to your entire list.
Also, of course, it goes on your Web site. And make a special effort to get your notice to the top bloggers in your industry.

Who has done this well:
Check out a good example of this marketing tactic (during November only) at: PujBaby.com.