Check out theTED Talks, a video series based on great new ideas, in the sidebar under Recommended Links. The one featuring Jill Bolte Taylor, a neuro-scientist who experienced what she calls a "stroke of insight," is fascinating, easy to follow, dramatic and inspiring. Take that as my highest recommendation!
2. During your Daily Marketing Hour, be sure to comment on as many blogs and social networks as possible -- getting yourself out there as an expert, and your brand out there at the same time. Don't push or hard sell -- just be the friendly, helpful expert and share your experience and knowledge.
3. One day per month, set aside a couple of hours to look over your "tweet" list and expand 12 of these ideas into short blogs: one paragraph plus 3-10 helpful bullet points. In two hours, you'll have your blogs set up for the whole month. As you post, you can add a sentence or two about something current, et voila! (If the writing process for the blogs is too intimidating, as it is for a great many people, find a freelance writer-editor to polish your ideas into publishable posts. Prices for writing blogs are usually very reasonable.)
Let's get back to dynamic websites:
As a small business solopreneur, you need to spend an hour or so each day Internet marketing on your social networks (Twitter, LinkedIn and FaceBook) and adding new features to your website to keep it dynamic -- right in the "teeth" of the search engines.
Sound like a lot of time?
There are several ways to save time and increase efficiency:
1. One day per week, jot down 10-20 helpful, informational "tweets" of about 120 characters each (saving room to add a link to a helpful article or your own website). Choose one or two from your list each day for your network marketing and save loads of time.
2. During your Daily Marketing Hour, be sure to comment on as many blogs and social networks as possible -- getting yourself out there as an expert, and your brand out there at the same time. Don't push or hard sell -- just be the friendly, helpful expert and share your experience and knowledge.
3. One day per month, set aside a couple of hours to look over your "tweet" list and expand 12 of these ideas into short blogs: one paragraph plus 3-10 helpful bullet points. In two hours, you'll have your blogs set up for the whole month. As you post, you can add a sentence or two about something current, et voila! (If the writing process for the blogs is too intimidating, as it is for a great many people, find a freelance writer-editor to polish your ideas into publishable posts. Prices for writing blogs are usually very reasonable.)
The Soapbox:
So-called "viral" online marketing is a long-term process, perhaps even longer during a recession. But now is when the opportunities to connect exist -- and your marketing expense is certainly minimal. So hang in there, create a Web presence that is friendly, open, innovative, responsive, and flexible -- just like you. In other words, your job is to help others forget about the recession -- so it's best if you avoid over thinking something you cannot control anyway.
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