Time to cheer you on in your online marketing efforts. Every time it gets to feeling overwhelming, take a long, deep breath and remember what it's like to be cooped up, like a chicken, in a grey, recirculated air, blue-fluorescent-lit cubicle.
Also time for some blog-optimizing tips:
1. When you set up your blog, set it to send Pings. This is a way of spreading the word about your blog. If you've already set up your blog, go back to settings and be sure you checked Ping. If you use a web designer, ask about Ping--chances are, you're already set up.
2. Be sure your blog has an "E-mail this post" feature.
3. Install an RSS or site feed feature.
4. Go to technorati.com and register your blog.
5. Post only quality content: original, informative, authoritative, useful to customers.
6. Update your blog regularly.
7. When you decide on your topic, put yourself in your customers'/visitors shoes. What do they want/need?
8. Title your blogs, and use words key to your business function in your blog titles.
9. Keep your paragraphs short: 2-3 sentences, with white space above and below each one.
10. Developmental Goals: to link to other blogs; to comment on other blogs; to enable a wider following of your posts in every way possible.
The Soapbox:
The wave of the present and of the future is "auteurism" -- total control over your life and your work. This includes a lot of responsibility, but is also the path to freedom, originality and success. You set the goals, you make the work-life balance work for you, and you make all the decisions, even for the jobs you delegate.
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